Embracing the “mess” in order to invite more creativity & growth into your business.
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I've been thinking a lot about the creative process lately, and how the creative process is really messy. And if you’re starting or building your own business, you gotta get really good at embracing this creative, messy process.
And you may argue with me that you’re not creative- BUT, If you're starting or running a business, I guarantee you are creative. Because you have to tap into all of the same skillsets that artists, musicians, and writers use in order to market yourself and show up in a way where you’re solving problems creatively.
Embracing this messy, creative process is important, especially now as we’re constantly bombarded online. Told that if you just follow certain strategies or tactics you can’t fail. That the launch or offer will be a slam dunk. That you'll be bringing in 10 K 20 K 50 K months within a couple of months.
But that’s a lie most of the time. Because it takes time to figure things out. You never really know if something will work until you get it out there and you start testing it and start collecting data. And even then, it may not be the offer, but the messaging, or audience, or timing of it. That’s why it’s messy. That’s why it requires experimentation.
But you will get better at it. Listen to the full episode to learn how to embrace + get better at this process.
Listen to the episode below:
This episode discusses topics like…
Why even if you “think” you’re not creative, you’re still tapping into the skillsets that make good creatives great if you’re starting or running your own business.
Being willing to embrace the creative process, and sucking at things when you start doing anything new.
How the creative process is messy and complicated, and while strategies & tips are helpful, there will always be a winding path to success.
How knowing that things take time & experimentation means that you don’t have to throw everything out or think you’re failing if something doesn’t resonate 100% right from the start.
Why showing up to talk and share before you’re ready or even have any idea what the big picture vision is, is so important.
How constriction and compromise can actually lead to more creativity and better products, offers, and content.
Embracing the “gap” and frustration between your big vision and your current skillsets & resources.
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Follow me (Sarah Ehlinger) on Instagram for honest conversations about business, mindset, and my life.
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Thank you SO much for being here, friend. See you in the next episode!
xoxo
Sarah
Episode transcription
You're listening to the brand spanking you podcast, where we dive into what it looks like to show up for those big important, and sometimes kind of scary things in your life because you don't want to just get through it. You want to grow through it and become a bigger, bolder version of yourself. On the other side, I'm Sarah Ellinger, former creative director and strategist for multi-million and billion dollar brands turned entrepreneur.
And this show explores what it looks like to approach life as one big creative project, going beyond the ordinary, finding out what you're really capable of and throwing out the script in order to do things your way, when you're ready to get into it, let's go.
Hey, hello there. Okay. So today I want to talk to you about something I've been thinking a lot about lately, and that is the creative process and how the creative process is really messy. And if you are starting your own business, working on your own business, You gotta get really good at embracing this creative mess process.
And now when I bring up the term creative, a lot of people start to kind of go like, oh, but I'm not creative. I'm not an artist or a musician or a performer, but. That's not true. If you are in business, if you are starting a business, you're running a business, you are creative because you have to tap into all of those same.
Skillsets over and over and over again in order to create offers in order to market yourself in order to show up in a way where you can solve problems creatively, it's the same set of skills just used in a different way. So this is what I have learned over the years. You know, I have been involved in creative pursuits and the arts since I was a very, very young child.
And one of the biggest things that I've learned is that you really have to be willing to suck when you start out. And it's tough. I don't like to suck. I started just last night, I, um, pulled out my iPad and I was like, I'm going to learn how to use procreate on my iPad just as like a hobby. And I was terrible, like beyond terrible.
And if you have been following along with my journey for a while, you know that I've been a designer for decades. I was an illustrator for years. I was a surface pattern designer, like. I know how to draw or to make stuff that looks pretty, but it was just like, it was so bad and so frustrating, but that's the thing at the beginning of it, you're just going to suck and you're going to suck for a long time.
And so in your business, you're also going to suck. There's going to be a lot of things that you do wrong. You're good. There's going to be a lot of things that you do poorly. And I'm not saying that you should just, well, I am saying that you should be okay with that. You go into it with the pursuit of wanting to become better.
So there's this delicate dance you have to do of like, Being okay with where you're at while also holding this idea that, um, you want to be better. So you kind of have to hold two things at the same time. You have to hold this compassion for yourself that you're not where you want to be in your skillset or talent or expertise or experience, but also hold this idea that you will be at the same time.
And. It's hard because you're holding this idea that you will be. And so you, the other stuff you just want to say is complete trash and. If you get too stuck in the mindset of the one side being complete trash, you won't get anywhere. You won't do anything. You won't put anything out into the world. You won't create content.
You won't create offers. You won't show up. You won't show up and do things like this. Like this podcast, I guarantee you a year from now. I'm going to look back on this episode. The ones I created around the same time, and I am going to. I don't know, maybe horrified because I don't really know what I'm doing right now.
Right. I do know that I had an idea. I've had multiple ideas for starting a podcast over the years, going back eight years. Eight years. And I never took action on it because I was always trying to like, figure out just like the perfect idea and the perfect thing. And I wanted to come out of the gate just like fully farmed, fully developed.
And I don't know, maybe if I had. A ton of monetary resources. I could've done that better. I could have, you know, hired a producer and hired a project manager and hired him. Like I, all of us, we could have done all of that stuff. And then maybe you come out of the gate, like a little more fully formed, but.
I you don't like you almost never do. And that's why I love going back and looking at like quick scrolling way back on people's Instagram accounts are going way back on like really popular pod-casters even like celebrity pod-casters and scrolling back and listening to like their first couple of episodes, because.
They're trying to figure out what it is. You have a general concept of what it is, but you're not quite sure yet. And that's why with all of these things, you just have to be willing to get in there and embrace this creative process. And this creative process is fricking messy. It is so messy. And so the thing that you're also going to come up against is that we are constantly bombarded online.
That if you just follow, you know, XYZ persons, strategies or tactics. It'll be a slam dunk. You'll be, you know, at the top of the top 10 podcasts lists or you'll be bringing in 10 K 20 K 50 K months within, you know, a couple of months because you're, you know, you're followed this process and then your offers can't fail and, and listen.
That's great. And I'm sure that there are some people out there who can give you some amazing results, but. I generally say that if someone's like promising you the moon like that, it's there. They're just trying to make money off of you because. It takes time. It takes time to figure these things out. And sometimes you can even work with a brilliant coach and be like, oh my God, this is going to be the main, most amazing offer ever.
And you both even believe it, but you don't really know until you get it out there and you start testing it and you start collecting data. You start seeing if people actually want it. And then there's like a whole process that you go through where it's like, maybe it is a good idea. Maybe it is a really good idea and it doesn't resonate at first, but maybe just like your messaging is wrong or maybe you're just, um, marketing it to the wrong people.
So the thing is you have to go through all of this. You have to go through, you have to put things out on the market, you have to test them. You have to actually market them. You have to figure out what's resonating. What's not resonating, and you have to do this over and over and over and over again. And that's why it's messy and frustrating, but you start to get better and better at it.
And you start to, um, develop that. I dunno if it's thick skin is the right word for it, but you just, just start, you start to develop that muscle where you can almost immediately tell like, Hmm, something about this. Isn't it resonating something about, it's not quite. And instead of just being like, oh my God, it's trash, I'm trash.
I'm the worst ever. You get to be impartial and you get to be like, oh, well this is just all, uh, you know, one big creative project. So, you know, like if it were a drawing or a painting, maybe I would just like, Kind of go back in and paint over that one section. That's not working quite well. Like I might not throw the whole painting away, but I'll just kind of paint over that one section or erase this one section and go back over with like another pass that maybe works a little bit better.
And that's what you do over and over and over and over again. As you're painting a painting, writing a song, creating a play, creating a movie, you don't just show up. And just, everything is just like brilliant and perfect. That's why they do a billion takes when they're making movies. And even after making the movies, a lot of times they take it and they edit it in a way where like the actors are even like, oh my God, that's not even like really what we did, but they like chop it.
And it's like, there's just so many ways to take it and morphine and make, because you just keep honing and honing and honing and honing. Until you get to that diamond in the middle and that's what you have to do with your business. That's why it's messy. That's why it's frustrating. It's also why you love it.
It's also why you're doing this because there's a process. If you embrace, it can be really fun and rewarding and can teach you a lot about yourself. Right? So the other thing is it's like when you started to embrace this mindset, You flip into realizing that this is about the long haul. It's not about the like one offer or the one thing that's going to magically solve everything.
It's about the long haul. It's about building something over time that continues to build upon itself and just get better and better and better and better and better. And so it's not about this like short term blast game. So funny, I've been thinking a lot about Gary V recently, and I'm assuming, you know who Gary V is, if you don't, you can go look them up online, but like, he gets a lot of flack from both sides.
Like, like he, like, um, for a long time he got a lot of flack for it, but for like hustle culture and like, yeah. Yes, because he's all about like putting out a ton of content, but I've also been thinking a lot about him lately and that. Originally his messaging, his messages were kind of twisted and misunderstood because really what he's talking about is this long haul.
And like, maybe you don't have to show up and do 5 billion posts a day, like he's saying, but his whole message is like, you have to create in order to know what you're doing. You have to create in order to know what people want, you have to create, and you have to keep showing up and creating over and over and over.
In order to have any clue, what's, you know, what's happening, what you, what people want out in the world, but people want from you what you want to say. You have to show up and do it. And that is fricking scary because a lot of times you don't know, I'm like, you don't know what you want to show up and say, you don't know what your big vision is, you know?
Um, But you just gotta take it one step at a time. You just gotta talk about the one thing that's in front of you, and then keep talking about that or keep messaging around that, or keep creating offers around that. And as you do that, other things will pop up. Right? I love this. I love comparing this to, I love interior design.
Um, I was that kid who like was rearranging their bedroom when they were four years old. So I've always loved interior design. I've always really been into it. And that's the thing with interior design. Like you have a plan when you start out with a room like you, for sure you have a plan, but things totally change as you're going through it, because then like you find a different pillow or come across the different wallpaper or realize that like, The TV you wanted to hang in one spot won't work because there aren't studs there and you can't, you know, there's like just all these different things that come up as you're creating the room.
And as you're layering, all the different parts and pieces of the room, and then the end, it ends up coming out beautiful. And it, you know, it's like got the flavor of your plan, but it's its own thing. It's its own thing that stands separate from your original plan. Because you couldn't have predicted how things were going to play out.
You know, it's like, that's why when people do home improvement projects, they end up going to the hardware store, like 5 billion times while they're working on it. Because like, you just, there's so many things you can't predict businesses the same, putting your offers out there as the same, trying new things is the same.
You create, you create a mess. You assess, you create, you create a mess USS, and it just, it just keeps going and going and going and going. It never really ends. And one of the things in particular, like let's keep it with interior design again. It's like a complete disaster. Uh, and a lot of times like a complete disaster, like almost right before you're done, like, things are just a mess.
Things are everywhere. And you're just like, oh my God, what have I done? Like, I've created this whole thing. It's like, there's this explosion of stuff everywhere. Things are happening the same way on photo shoots. Like when I was doing a lot of photo shoots, I was like, oh my God. It's just like, it's just this explosion.
Right. And then you'd look at the photos and you'd be like, oh my God, I'd have no clue that there's this just like complete chaos going on with props and surfaces and, you know, especially in food photography, just like food bowls of food and think like everything's all over the place. But like the messier, the background parts that you can't see a lot of times a messier that was like the more beautiful and the more amazing the photographs were, because that means you're really getting in there, really getting in there and trying a lot of different things.
You're going, like, I don't know, man. What about this? What about this? What about this? What about this? What about this? Right. So you gotta be OK with that disaster. Gotta be okay with that mess. And part of that mess is also realizing that as you go through the process of bringing something from idea to reality, you go through all these, it's not the same.
You go through all these different stages. So you're not using the same parts of your brain and the same skillsets from idea to reality. Right? And I think, you know this, but. This is just a good reminder. We all have to be reminded of this because we think like, oh, I have the skillset of creating an offer, or I have the sales skillset of creating a service, but it really it's many, many, many skillsets rolled into one and you have to kind of step back and evaluate where you are in that process and then tap into that skillset.
So this is what I mean by that. You start with an idea, you start with something, you know, you're going to start with brainstorming or maybe just like responding to things, collecting things, collecting ideas, going out there, out into the world, looking, seeing what else is out there. You're collecting your research and your brainstorming.
That's like a party of your brain. That's like really open to possibility. And at that stage, I really do like to tell people like, keep yourself open to possibility. Like don't. At that stage, don't start going like, well, I couldn't do that because I don't have this money or I don't have that resource or I need the, like, just keep yourself completely open.
And that, that is a skillset to training yourself to be open to possibility. And being open to that possibility while you're researching and gathering information and brainstorming. So that's that stage, that stage is all about possibility making. Then you have to get into what I kind of feel like is organizing and decision-making.
So now you have all this possibility now. You know, it's easy to be a kid in the candy store and go for all the different shiny objects and be like, I'm going to do this all well, trust me, I know that feeling hard. I want to do it all all the time. And that has been one of my biggest things of the past few years is learning how to kind of put ideas up on the shelf.
Let them marinate realize that I can come back to them later. Um, or just, maybe they're not the right. They're a great idea, but maybe it's not right for me, you know? And so that's where that organizing discernment decision-making comes in and where you're going to start to go, like, okay, what makes the most sense for me to pursue, to pursue right now?
Because some of your ideas may be really, really amazing ideas, but maybe they're not the exact right thing to pursue right now. Doesn't mean you can't ever. But maybe right now, they're not the right thing to pursue. And what I say by the right now, there could be so many different reasons why it's not right for right now, maybe from a practical or tactical sense.
It just like doesn't make sense in your offers right now, or on the complete opposite side of the spectrum. Maybe there's something that's just like really on your heart and has been on your heart for a really long time. And you just. Fucking get it out there. You could just rip that bandaid off and do it now.
So I'm not going to tell you, like, there's not this formula for deciding, like what's the next right thing to pursue in my business right now. And I don't know, like only you can decide that and there's going to be a lot of different things that go into that decision-making but that, that is that next step.
That next step is making decisions, organizing all of your. Inspiration and then making some decisions and then maybe a little bit of compromising, because then, then we're really going to get into the stage where there's some compromising happening, because then we get into the tactical. The next stage is the tactical.
Like, how is this thing actually going to happen? And who's going to do, what if you're a solopreneur? Like I am right now that like, that answer is easy. It's like, I'm doing it. I'm sure. There's a lot of people listening to this that are like, yeah, I'm doing it all. Or I'm doing most of it, you know? Well then that means you're going to have to make a lot of compromises because when you show up for the tactical, yes, you have this big idea.
You have this big creative idea, this big thing, this thing that you want to pursue. But then when it comes down to the tactical of like, well, how is it actually going to get done? Well, if it's just you doing it, then you have to make some compromises because chances are it can't be done at the level of your highest dreams, possibilities that you've imagined.
This is just you. So you have to start making compromises based on. Your resources. So that comes down to resources of time, of energy, of money, of actual other people. So then you start looking at all those different resources and you go, okay, where can I compromise on this? And some of that compromising might be, you know, I am, I'm going to invest in something.
I am going to invest in some help. Or a lot of times that compromising comes down to, I'm gonna get out there, I'm going to do this. And I'm going to realize that this I'm gonna put my B or B plus workout. Right. Because it's only me instead of my, like a plus plus work. Cause we all want to put our eight plus plus workout, but.
If we just hold out for eight plus plus work all the time, we'll never put anything out like ever, because then perfectionism takes over and we're like, oh my God, this isn't good enough. And again, like, of course it's not good enough. You're doing it all yourself. But I'm also here to tell you that your I'm just guessing here because I'm guessing that you're a lot like me, your B, B plus work, probably your B minus work is better.
Than most people's a plus work. Right. So nobody's going to notice, put your B and B plus work out there when you're compromising one of mine. I, I can't remember the person's name, but I was watching a webinar recently and he, um, was talking about how in his company, they actually were like embracing typos because that meant that they were actually putting stuff out there.
They were taking action on. And, you know, not work, not worrying so much about like polishing and perfecting and like, yeah. Obviously if you can avoid a typo, like avoid a fricking typo, but I love this because that's something that I have embraced over the last couple of years, you know? I used to just worry so much about everything being so perfect and I'd worry so much about titles and like, I quite honestly, I'm not the best speller and I'm like, I also write and create X very quickly.
And so it's really, I have a lot of typos in my writing and, um, I would really obsess over that. Hmm. It's such a dumb thing, but like, it held me back because then like, you know, a couple people would reach out like on a blog post or something and they'd be like, um, you have a typo in sentence three and I would just be mortified.
And now I look at that and I go like, oh, thank you very much for the tip. Um, and sometimes I don't even bother fixing it if I'm too busy. Cause like I said, it's just me. So I'm not going to worry so much about the typo in an old blog post, because to me I'm like, Is it more important that that post is out there and it's actually helping people and giving them information and inspiring them?
Or would it be better that, like, I still didn't have the post out because I didn't have the resources to make sure everything was, you know, totally checked and rechecked and you know, so it's, I'm not saying. Yeah, yay. Typo. But I'm also saying like, who cares? Like just, it's more important to take that action and get that stuff out there.
And that's where I say that this state, the state, the tactical stage is where you can start to make some of those compromises, like intentionally make some of those compromises. So for me, I'm not making the compromise of like, oh, I'm on PR I'm on purpose going to have titles. No. I don't ever want to have a typo ever, but I've also made that compromise saying like, it's more important for me to get things out quickly while I'm thinking about them than to worry about having them be perfect.
Because the minute that I step back and start worrying about things being perfect, I will never put it out. It's more important for me to get things out quickly while it's on my head and on my heart, or I'll put it away and it'll just never have. That's a compromise I make. So that tactical stage is where you can start to make those compromises, like you can decide who's going to do what, um, am I going to have to hire people?
What kind of resources do I have and what kind of compromises am I going to make? And quite honestly, this is the stage, you know, as a, as a designer, a long time designer, this is the stage that I actually kind of like. Like a lot of times people would say like, oh, I want those projects where you can just do whatever you want.
And I was never a fan of those projects where you had just unlimited resource, unlimited money and limited time because they would drag on and they would get convoluted and they would change and they would, and ultimately. They either wouldn't launch or they would kind of fall flat because there were no card rails on them.
There were, there was no constriction and I think more creativity, more. Or better ideas come when we actually put some constriction on ourselves and we say like, okay, here is the, you know, circle and trust or calling ground. Here's the circle that you have to play and you can't go outside of that line.
Now, what are you going to do? Like what kind of creative solutions are you going to come up with in order to stay within the. You know, within these parameters of this project and in that way you would come up with some like really, really scrappy creative solutions that you wouldn't have if you didn't have those things.
Constrictions or restrictions put upon you. So I think some people like to think this tactical stage or making compromises is maybe like a little bit of a Debbie downer, but I actually don't think it is. I actually think it is like that state. If you embrace that, if you embrace that process, it's actually the stage where, um, some really kind of cool ideas can emerge because you're being realistic and honest with.
How things can actually be created and moved forward instead of sitting there and pining away for the day when everything is perfect. You're like, no, everything. Isn't perfect. I still want to get this out there. What can I do to make it happen? Okay. So those were those, like, those were the three kind of stages of the creative process, you know?
Probably more stages than that, but those are the three I'm talking about today that you're going to go through. Now, the last thing that I want to talk to you about is, um, and this is also something that I struggle with is like, there's always going to be this frustration of. Uh, imagining what you want this thing to be like the vision for what you want your business or your offer or your service or whatever that thing is, or this new, you know, maybe there's just something in your business you're doing like, like me launching this podcast, it's like a new creative pursuit.
Um, and you have this vision in your head. Maybe it's like a website. Maybe it's the way you want your social media to look who cares. Um, Not who cares. I, social media looks who cares on like what the project is. It's like just, you have something that you have a vision. I guarantee you, you're going to have, you're going to get frustrated because you're going to imagine and envision it a way that you want it in your head.
And you're in, it's going to be hard to make it a reality. Given your current resources and circumstances like it. I've yet to meet someone who's like, yes, I had this idea for this thing, this vision of how I wanted it to be. And then it just, it was that perfect. No, everybody's always like, I had a vision.
This isn't quite that. And that, and that's when you start saying like you, when people try to compliment you on it, they're like, well, it could have been this with no. It is what it is. And you are going to be frustrated because you are a big thinker and you are a change maker. You are a creative visionary.
So you're going to have this big vision in your head, but you know, like you're not the CEO of apple. You don't have all the, like the resources to make these ginormous visions come to life. So they may not look the way that you first imagined them or envisioned them. And you're going to be fricking frustrated by that.
You're going to be super frustrated by that. It sucks. I hate it. It makes me want to throw things in the garbage all the time. It makes me want to like, not keep going, because it's like, you got to get through that. You got to get through that frustrating period and recognize that you have to go through, you have to go through that over and over and over.
And actually, if I'm being honest, I don't know that it ever goes away because as you get better, your vision will be bigger. Um, you'll have bigger ideas. You'll have more resources at your disposal, your vision that, you know, it's just like one thing keeps informing the next thing until. What you bring into fruition is never going to quite match your vision.
But good news is it is also going to be incrementally incrementally, getting better over time because you're constantly growing and improving. And you're going to learn to, again, balance two things at the same time, because to be creative, to be a visionary on the one hand. Is to be uncompromising and unwavering in your vision.
Right. But on the other hand, it's all about strategically compromising. Like we just talked to. And like that's part of the mess. That is part of the mess being like, okay, I have, like, I do not want to, I do not want to compromise on my vision or my creativity of what I want this to be. I'm holding that vision in my head.
But on the other hand, I'm strategically compromising in order to actually make it a reality. Because if you don't strategically compromise that vision, that you're holding, that you're being uncompromising I'm will never happen. You'll never, you'll never take steps or take action to make it happen. And that is just such a huge part of the mess.
It's such a huge part of the mess because in any given moment, you may not like any of the. I may not like them, but you, you have to choose one. You have to choose a path in order to go forward so that you can get him more information and then make another decision. Like sometimes we just sit around and wait for the information.
Like I'll just, if I just sit here long enough and gather enough information and take enough classes and read enough books and listen to enough podcast episodes and dah, dah, dah. The solution will magically come to me and then I'll know, and then I'll be a hundred percent sure of knowing that it's going to work and it's going to be a success right now.
I've tried it. I've tried. I've tried that a lot actually. And it doesn't work. So you just have to choose, you just have to choose a way to go. You have to become. An unwavering, decision-maker being creative and great and embracing the creative mess. The creative process means you have to be an unwavering decision-maker to show up over and over and over and make a decision.
Even when sometimes. You don't like any of the options put in front of you, but in order to get to an option that you do, like you have to make a decision on the current options so that you can get to that one because you can't see that one yet. You can't see the option that you like yet because you haven't had taken enough action steps to find it.
Right. I told you it's messy and I don't even have, this is how messy this process is. I have no. Neat little bow to tie this episode up with have no way to be like, and here's our neat little bow. We're going to tie this up and you're going to go off on your way and you're gonna feel good about all this.
I haven't. I will tell you that when you are willing to dive in and embrace this, it's really fun, like really fun. And I have to remind myself of that. It's one of the reasons why I'm making this episode, because like, I am not, I'll be honest the last day or two, I'm like, uh, I'm in this mess, I'm in this process and I can't see far enough down the path to know how this is like everything I'm working on.
I can't see it coming together. I can't see how it's going to pan out. And it's super frustrating and super uncomfortable. I'm not feeling good about it. If I'm being perfectly honest, I just want to go and put my head under the covers and sleep. But instead I showed up and I made this podcast episode cause I'm like, you know what I am part of my creative journey right now is showing up and talking about all of this crap that we all go through.
So what better way to actually show up and talk about the crap that I'm going through? All right. That's all I have to say today on creative messes, making creative messes, embracing the creative messy process and taking action through that mess, trusting and surrendering to that process and knowing that it will get you somewhere.
It has to like, because you just, you keep taking one foot and putting in front of the other and getting more information and another step of more information, another step, more information. It's just frustrating and messy. All right, friend. I will see you next week. Right back here in the meantime, get out there and embrace the mess.
Take some messy action. Do whatever you got to do. I'll see you next week. Hey there. If you enjoyed this episode, the best way to support the show is to share it with someone else or post about it on Instagram. Be sure to tag me at grand spanking you so I can show you some love. That's at brand spanking you with an N not an IME.
Go to brand spanking new podcast.com for show notes and links. And if you're ready to take it to the next level, uncover your brand super power and leave confusion in the dust. Head on over to brand spanking new podcasts.com/spark. To learn all about my brand spark sessions in just six. They've been known to completely transform the way people think about their brands and let go of what's not serving them and their businesses.
That's brand spanking you podcast.com/spark. All right, that's all for now. This is Sarah Ellinger and I'll see you next time.