OUR GUIDING PRINCIPLES
01: We trust in the adventure
We love opening up to what’s available when we let go of how we think things should go and allow infinite possibilities to unfold.
Surrendering to the unknown.
Synchronicities exist in intangible spaces. Holding on too tightly, trying to control the uncontrollable, leads to false starts and unwanted destinations. When we trust and leap into the unknowable, magic unfolds. New opportunities are discovered. Hidden paths are revealed.
Creating our own path.
We hold multiple truths. Almost nothing is simply black or white. So any decision or action forward becomes the right one once we decide it is and have belief in the path we've chosen. There might be a few pre-written pages, but ultimately, the story, the chapters, the ending... all of it is up to us. And can be edited and rewritten at any time.
Embracing & cultivating curiosity.
Leaning into curiosity is our north star and fuels everything we do. It keeps us flexible and free. Leads to innovation, new ideas, bolder choices, and bigger opportunities. When we stay curious, we stay open.
02: We bring imagination into reality
Creativity isn’t just for artists, poets, and musicians. It’s for everyone. It’s a way for everyone to connect the tangible and intangible.
Creating delight around every corner.
Details and delightful surprises make things personal and create connection. They touch the soul and evoke the emotions of our hearts. They cause us to lean in. Linger longer. Reach for more. This is how we create the meaningful, memorable experiences, interactions, and conversations that are everything to us.
Seeking & curating inspiring environments.
Our surroundings fuel our energy. So we intentionally cultivate & surround ourselves with beauty, marinate ourselves in welcoming, soothing spaces, & curate chill vibes. We want our environment to be the calm amidst the storm. The places where we can regenerate & tap into the highest, most creative aspects of ourselves.
Always adapting & evolving.
Change is inevitable. There’s no stopping it. So we go with it. We welcome it. We understand change as a necessary step in evolving our creativity and growth. When we no longer fear change, we see the beauty and opportunity in it. For things to not just be different, but to be better.
03: We usher in different ways of being
Who says things have to be done a certain way just because that’s the way it’s always been? Consciousness & humanity evolves as we intentionally shift and evolve ourselves.
Flipping ambition on it’s head.
We’ve discovered that being ambitious doesn’t mean hustling harder. In fact, taking time for self-care, rest, and enjoyment makes us more productive, creative, and fulfilled. Our success is no longer defined by a fully booked calendar or the rules the patriarchy set out for us, but rather by the metrics we define in ALL areas of our life.
Shifting the wealth narrative.
Having money, being rich, was never the problem. Money is neutral. It’s the people that have it and what they do with it that creates positive & negative energy. We want to see wealth in DIFFERENT hands. To watch the world shift and evolve once women, BIPOC, & LGBTQ+ have more influence and advocate for and create positive change with the power that money brings.
Creating ease & flow.
We never shy away from a challenge. But we also know it can be easy to fall into the trap of over-complicating things. Our brains are designed to keep us safe- and we love and appreciate this- but also know it doesn’t always serve us. So we’re committed to managing our minds, and cultivating mindsets that serve our greatest good and highest potential. We work WITH our brains to make things easier and more fun.
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